Brand Stop 50 - Brand Finance
Is based on a balanced scorecard of attributes – it’s all benchmarked and from customer base.” Indeed, many of the best-performing ‘try on’ apps like L’Oréal’s Makeup Genius. All in all, the world’s leading beauty ... Fetch This Document
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Is calculated by creating a balanced scorecard of financial, risk and brand equity measures (the ‘Brand Strength 41 Clinique ESTEE LAUDER UNITED STATES 683 AA+ 915 75% 546 small consumer base and therefore has low ... Get Doc
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Both skin care and makeup, our largest and most profitable categories, generated strong double -digit growth, giving us two solid engines. The resurgence in skin care that began about six months ago accelerated, making it ... Fetch Content
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Estee Lauder Cos., Inc. (EL) Q4 2016 Earnings Call Our best growth came from our makeup category, especially M•A•C, our luxury brands, the Euro, Middle East and landscape is a testament to our more balanced and better diversified business and strategic ability to identify and ... Access Doc
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Professional Makeup, our new digital native make-up brand, and how brands like REDKEN , LA ROCHE-POSAY and KIEHL’S have amplified their momentum through digital initiatives. It is up to us to surf as far and as carbon-balanced, that is to offset our greenhouse gas emissions. We want to ... Fetch Full Source
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